Using the Trimble Nomad rugged handheld, TapLogic has created FarmLogic and FarmPAD mobile software, which includes GPS solutions, field maps, lists (crops, harvest, plant, tillage, equipment) and more. TapLogic was one of a dozen solution providers at this year's World Ag Expo in Tulare, Calif.

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Since returning from Tulare, Calif., home to the world's largest annual agricultural expo, I've reflected on how much has changed since I first attended the annual event three years ago.

About the event: The World Ag Expo happens the second week of February and includes more than 1,600 exhibitors and an estimated 100,000 attendees.

For those seeking money- and energy-saving technology, there's everything from tractors to crop management solutions. Just about any agriculture-related product or technology can be found there.

But back in 2007, only one out of 1,200 exhibitors were using Trimble handheld computers as part of their Ag solution. A year later, that number increased to six. This year, nearly a dozen exhibitors featured Trimble rugged handhelds.

Before Trimble handhelds, those same exhibitors were using consumer-grade handhelds thinking price what was important to their customer. Once they started to offer their customers an option they discovered their customers wanted power over price. Customers told them loud and clear that they wanted a truly rugged handheld computer that allowed them to focus at the work at hand.

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